Every time we think brick and mortar is dying, we see another brand making a foray into the traditional format of selling. Hoka recently launched some pop-up stores in New York and Los Angeles, while Nathan Sports announced today that it will be opening its first-ever retail location in Costa Mesa, Calif.
But it’s not just a store focused on product sales. Like a lot of local running stores, the space will serve as a hub for runners and adventurers in the area, offering community events while showcasing Nathan’s new apparel collection and signature hydration gear.
By hosting group events, the store will allow athletes to experience the running essentials in person. The location is just south of Los Angeles and close to the brand’s corporate headquarters in Fountain Valley, allowing for a seamless launch of apparel and sunglasses collections as well as all of Nathan’s classic running hydration options–vests, packs, handhelds, and belts.
“We want the Nathan store to be a local hub for our community,” Buyck said. “Everything we do will be with the runner or outdoor adventurer in mind. Therefore, we will be providing a variety of community events such as group runs, fitness classes, fit sessions, athlete talks, and more.”
Nathan’s retail store is located at 369 E 17th St, Costa Mesa, California 92627, open 10am-6pm every day after launch. The grand opening weekend will run April 29th-May 1st, with a free gift with every purchase.