Can you get a great minimal running shoe from New Balance let alone any shoe manufacturer for under $70? To my surprise, I found one of the best deals for a brand new shoe in the New Balance 730. Well, Peter Larson (runblogger) found the shoes, asked me if I heard about the NB 730, then I found them. Anyhow, I checked them out and ordered them right away.
My first thought was how nice the shoe looked, out of the three color ways offered on the Finish Line website, (use the code NEWYEAR10 for $10 off your purchase) I chose the one that looked the most like the iconic New Balance 574. I figured, if the shoe wasn’t good for running I could wear it for fashion. When the shoe arrived, I was happily surprised by how light it is at 7.3 oz. The 730 has a generous toe box for those of you that like a little more room upfront. The 730 utilizes ACTEVA™ LITE premium lightweight midsole provides optimal resistance to compression set – 24% lighter than standard foam, which provides just enough cushioning for a minimal running shoe. The shoe has a 3mm heel to toe drop. I ran a 22 mile training run in the New Balance 730 and my feet felt fantastic during and after the run. The blown rubber outsole is holding up well after 70+ miles of wear and is extremely flexible. Zak Brannigan contacted me through twitter when he saw the conversation between Pete and me and gave us some info he had on the shoe. Zak told us that the 730 was made for the “B” market and wouldn’t be sold through specialty running stores. These were made for the larger chain stores. Apparently, the materials and finishing is slightly lower quality than the top of the line shoes. You wont notice it.
From New Balance: “Inspired by the body, infused with style, and engineered in a way where less is more, the New Balance 730 delivers a natural solution to ultra-lightweight running. Delivering a sock-like fit and equipped with a welded saddle for structural midfoot support, this minimalist running shoe will keep you in comfort for a great experience on your feet.”
The shoe can be found online with free shipping for under $70. In my opinion this is a tremendous value shoe. It is fun to run in and feels terrific. This is a perfect shoe to try the more minimal shoe style without breaking the bank.